The Guru Spotlight · A Baker Bookkeeps Publication

Real conversations with the people who help business owners get unstuck.

Joy Baker sits down with the experts she trusts — community builders, strategists, and operators — to hear how they got here and what they've learned helping business owners grow. Each spotlight is a feature article built from that conversation.

The spotlights

Explore who we've featured so far. Pick a story that speaks to where you are, and we'll send you the full article.

Community & Hospitality

Shannen Stewart

Founder, Heels & Handshakes

How Intentionality, Authenticity, and Real Connection Transform Community

Shannen never planned a career in hospitality. She stumbled into it after the 2008 crash, then came home to Nashville and built a women's business community that now reaches Chicago and Las Vegas. In what's been called a "trust recession," she makes the case for the human touches most businesses have quietly stopped offering.

Inside the article
  • The one rule at her events that gets even introverts talking
  • How COVID nearly cut her membership in half, and what she did next
  • A small gesture with a "royal chair" whose meaning she didn't learn until years later
Read Shannen's story
Leadership & Strategy

Julia Dyer

Studio Lead, Ellevated Outcomes

Creative Brains, Strategic Leadership

At ten years old, Julia's sister was critiquing the sight lines of houses her parents were touring. Growing up around a designer's mind set Julia on a path to help creative people lead. Today she guides founders through one of the hardest shifts in business: stepping into the role of Small Business CEO.

Inside the article
  • The uncomfortable question she asked herself after launching Nashville Design Week
  • Why the founder is so often the bottleneck to growth
  • What she means by "structure that creates freedom"
Read Julia's story
Operations & Systems

Jillian Dolberry

Operations & Team Strategist, Impact Systems Studio

Getting Business Owners Out of Their Own Way

Jillian watched her dad carry his business on his own shoulders for more than 25 years. That front-row seat shaped everything about how she works now: helping owners build systems that make the business bigger than any one person, so it doesn't all rest on them.

Inside the article
  • The four areas where businesses leak, and how she finds the one leaking fastest
  • Her "capacity power curve" and why owner-run growth hits a ceiling
  • The moment on client calls when she stops and says, "Can we just talk about what just happened?"
Read Jillian's story
Creative Business & Money

Nicole Delger

CEO, Studio Delger

The Discipline Behind the Design

Studio Delger is a deeply creative firm, yet Nicole knows where every dollar goes, every single week. Her story isn't about a big leap or a cashed-out 401(k). It's about a decade of quiet preparation, a few honest mistakes, and the systems that finally brought peace of mind.

Inside the article
  • Why her team tests every logo on hats, shirts, and vehicles before a client sees it
  • How the way they price their work gives them room to be generous
  • The money decision that left two working parents with one car, on purpose
Read Nicole's story

Know a guru we should feature?

We're always looking for people who help business owners solve real problems. Send a note to hello@bakerbookkeeps.com and tell us who they are.